New visual identity
Our visual identity has been refreshed with a new logo, new colors and graphic elements. With the new identity, we want to clarify who we are — a real, creative and modern city that dares to challenge boundaries. We have ambitions to help our customers create innovative and groundbreaking solutions that stand out from the crowd.
The fresh perspective
Our new identity reflects our commitment to originality, innovation and breaking from the everyday. Through our motto “the fresh perspective”, we will inspire our customers and partners to rethink, take risks and embrace the uniqueness of each and every project.
The new logo is designed with a unique angle and serves as the cornerstone of our visual identity. The angle is inspired by the “dutch angle” technique from the world of cinema and reflects our original approach and ability to think outside the box. By using this angle, we ensure that all the graphic elements in our visual expression follow the same pattern and help convey our identity in a unique way.
We have chosen a broader color profile that reflects our willingness to challenge the conventional and embrace new ideas and perspectives. The colors we have chosen arouse curiosity and creativity, while creating a visual dynamic that reinforces the message we want to convey. The ability to use the colors in a modular way also makes it easy to adapt them to different contexts.
